"I saw Mommy kissing Santa Claus and then I asked Mommy why she was kissing Santa Claus and Mommy said she was kissing Santa Claus because he tastes like chocolate chip cookies. Her hair was messed up. I like cookies."
TLDR: it smells like chocolate chip cookies.
This balm is designed to melt into your lips, not into your jeans! Which is good, because I keep mine in my butt pocket. That would be embarrassing... It's got lots of yumminess in it: natural beeswax (you'll smell a little extra honey), unrefined cocoa butter (you'll smell a little cocoa too), unrefined shea butter, jojoba, sweet almond, and grape seed oils, vitamin E, and flavor oil. It's carefully formulated to give you the perfect balance of protection and softness, so you won't end up feeling greasy or waxy. My mom says, "Ooo, creeamy" every time she uses hers, if that's any indication. She has a little flair for the dramatic.
It comes in an oval plastic twist-up tube, which holds .15oz/4g and is individually shrink wrapped.